New Era Interactive ("we", "us", or "our"), an independent mobile game studio, is the team behind the games and the website you're reading now — newerainteractive.com. This page lays out what those products log, the reasons each log entry exists, and the choices sitting in your hands.
1. What our games log
No sign-up stands between you and our games. While you're playing, though, some notes get taken:
- device facts: the make and model of your hardware, its operating-system release, screen dimensions, and locale;
- play telemetry — levels reached, features tried, session length, and crash or freeze reports generated when something breaks;
- the advertising ID your phone or tablet provides, used by ad partners to pick relevant commercials;
- game progress, kept on the device itself; cloud sync only happens if you tie the game to a store account.
None of it names you, and that suits us fine.
2. Why it's logged
Every category above pulls its weight:
- keeping servers healthy and versions compatible;
- balancing difficulty and pacing against real play patterns;
- diagnosing crashes down to the line of code;
- funding free titles through advertising and measuring whether an ad campaign works;
- spotting cheats and automation early.
3. Advertising partners
Several of our releases run ads supplied by third-party networks — Google AdMob among them. Their SDKs ship inside the game, read the advertising ID described above, and handle their own measurement.
- Android users can reset or delete the advertising ID in system settings; iOS users can refuse tracking permission altogether.
- Whatever one of these networks does with what it reads is governed by that network's own privacy terms.
We do not sell or rent anyone's personal information. Full stop.
4. Keeping it safe, then deleting it
Logs live only as long as the purposes above require; after that they're destroyed. In the meantime they may sit on infrastructure operated by our service providers, potentially in several countries. We match safeguards to sensitivity and treat any breach as a serious incident — though no online service, ours included, can promise perfect safety.
5. Players under the age limit
Our games are built for a general audience. Should a player younger than 13 — or younger than 16 in places such as the EEA and the UK where that boundary applies — send us personal details, a parent or guardian can contact r517373622@gmail.com and the record will be removed without fuss.
6. The requests you can make
Privacy law differs by country, and you may hold any of these rights where you live:
- GDPR (Europe, UK): access, correction, erasure, restriction, portability, objection, and complaint to a regulator;
- CCPA (California): see what's gathered, get it erased, and decline any sale — with no downgrade in service;
- elsewhere: whatever your national law provides.
Send any request to r517373622@gmail.com — a person, not a bot, will respond.
7. Where the data sits
New Era Interactive operates from China, and the providers we rely on run data centers around the globe. Information about your play may therefore be processed outside your home country. Where the law sets conditions on such transfers, we meet them.
8. Updates to this page
As our games evolve, so will this policy. The version dated at the head of this page is the one in force, and continuing to play after an update means that version applies to you.
9. Talk to us
Anything unclear, or a request to file? One address handles all of it.